Giving Tuesday Ideas to Inspire You
December might seem far off, but the holiday season will be upon us before you know it. Every year, we see a number of people get involved in what has become to be known as “Giving Tuesday”. This year, Giving Tuesday (a global day of giving organized by the United Nations Foundation and the 92nd Street Y) falls on November 27. In 2017, Giving Tuesday raised more than 300 million dollars in donations—a 69 percent increase from the previous year.
As an organization, Dwellings has seen partners post Facebook fundraisers, online campaigns and much, much more during this season. We want to encourage you to participate in Giving Tuesday and raise money for your build project and/or the ministry of Dwellings. Here are 5 creative Giving Tuesday ideas to engage your network and motivate your community to lend their support.
Giving Tuesday Ideas to Inspire You
1. Give $5, Get 5 Friends
Part of what has made Giving Tuesday so successful is the mass participation on social media. On Giving Tuesday, ask a supporter to donate $5 to your cause. That may not seem like much, but the second half of the appeal is the key. Ask the donor to post about the donation on their social media, tag five of their friends, and ask them to match the gift.
The genius of the popular Ice Bucket Challenge was that participants challenged specific friends. People are much more moved by being personally asked than by a broad appeal to everyone. This approach will help mobilize supporters of all ages and particularly those who spend a lot of time on Facebook, Twitter, and Instagram.
2. Launch a Peer-to-Peer Campaign
Giving Tuesday kicks off the giving season when many people are looking to get involved in charitable work. Ask your potential donors to make a personal fundraising page/post on Giving Tuesday so they can get in touch with friends and family while making a difference for your cause.
Set your fundraisers up for success by giving them a specific fundraising goal and sending them some fundraising tips after they make their page. Be sure to follow up over the next few days to help them get their first donations and gain some momentum.
3. Perform Challenges When You Hit Goals
As the Polar Plunge proves, sometimes doing a crazy stunt is just what you need to grab people’s attention. Commit to completing challenges as you reach campaign milestones.
You don’t have to jump into a freezing cold lake (although you can, if you’re into that), but promising to take a video of you or someone else doing something silly can be a great way to rally supporters.
Better yet, get local officials and celebrities involved too. Maybe you shave your head when you reach 50 percent of your goal, and at 75 percent your nest friend does the same. But to see a local sports hero get a buzz cut, the community has to hit 100 percent of your fundraising goal.
A challenge event coupled with a peer-to-peer campaign is a great way to engage supporters because participants are having fun while raising money for your cause. Participants are also encouraged to share their progress and invite others to join which ups both the camaraderie and the reach of your campaign.
4. Buy Us a Drink
This approach isn’t limited to Giving Tuesday, but its casual and relatable ask could help you engage donors this holiday season. How many people buy a cup of coffee on the way to work? A soda with lunch? Or a cocktail at happy hour? On November 27, ask your supporters to match the price of their drink with a donation to your cause.
Most of these will be relatively small donations, but some people will be moved to give more once they arrive at your donation page. It’s also important to put yourself in a potential supporter’s shoes on Giving Tuesday. People will be seeing asks everywhere they look on November 27, so your small ask may be just what they can afford—especially if they already planned on donating to another nonprofit.
The #unselfie movement gained popularity following Typhoon Haiyan and on past Giving Tuesdays. An #unselfie takes the ubiquitous nature of smartphones and cameras and turns the lens toward social impact. This year, upload a picture on social media that shows how or why you are giving back. Use the hashtag, #buildhomeschangelives and include a link to your donation page.
Giving Tuesday is an opportunity for you to rally your community, celebrate the work of building homes and changing lives, and raise money for your cause. Every year, new, innovative campaigns pop up. Try one of these ideas, or come up with your own to make this year’s Giving Tuesday a success.